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Startup marketing: making it rain in a resource drought
September 25, 2018 @ 7:00 pm - 9:00 pm
Attend this presentation to learn how to create a practical go to market plan that an individual or small team can actually execute against and still manage to get a little sleep in the process… Get the basics on buyer personas, messaging, content creation techniques, demand gen, nurturing, sales, customer success and social media – all in an hour and leave with a how to approach for putting this programs into place with a small foundation that will scale as your business evolves.
About the speaker:
Francis Adanza, Head of Marketing for Testim is a startup revenue executive. Prior to Testim, Francis was the VP of Marketing for Zephyr where he lead the demand generation, product marketing, channel, analyst relations, customer advisory board and events efforts, helping the company go from Series A to exit. Before joining Zephyr, Francis has held various management roles in sales and marketing, helping several early stage software companies build scalable processes for customer acquisition.