Qualitative Research: Problem Exploration for Lean Startups

Problem Exploration for Lean Startups: How Entrepreneurs Can Think Like a Researcher to Improve their Effectiveness

So you have an idea, what next? Learn techniques that qualitative researchers use for more effective interviews that uncover deeper insights about customers and market needs. Attendees will leave with a better understanding of how to diagnose whether prospects have a problem and if they view your product as a potential solution.

Speaker: Mary Sorber
Mary is a the founder of Practical Insights, a boutique research consultancy engineered to ask the right questions and get answer and insights that are a springboard for innovation and improved user experience. She specializes in insight generation through qualitative methods. Mary has a particular passion for making technology useful for people working in-house at, or contracting for, leading technology companies: Cisco, Autodesk, Intuit and Google. Learn more at www.practical-insights.com